How does Chartbeat determine the traffic source of our native app visitors after the tracking SDKs are implemented?
We categorize native app traffic by one of three sources:
- Direct - User sessions to landing pages within your app where no referrer data is present. These users are typically on their first page, your app homepage, after opening your app to catch up on the latest headlines.
- Internal - User sessions to article or landing pages within your app, having been directly referred by another page within your app. Our tracker identifies the internal referrer path and registers these users as Internal traffic.
- Links - User sessions to article pages within your app where no referrer data is present. These users are opening your app directly to one of your articles having been referred by a link on the web or one of your mobile push alerts. We classify this traffic as 'Deep links, push alerts' referred under the Links traffic source. For mobile apps implemented to send us push ID referrer data, the referrer will register as 'Push alerts' for those users under the same Links traffic category.