Variant Breakdown Report (CSV): For comparisons across variants, regardless of test.
- cancelled: The test was stopped manually before a winner was found.
- winner_found: A winning headline has been found and Chartbeat is automatically displaying that winning headline for all visits on your homepage.
- stopped_with_winner: A winning headline has been found but a user has stopped Chartbeat from automatically displaying the winning headline to all users on your homepage. If you've stopped a headline that Chartbeat was auto-playing and want that headline to be permanently played to all readers, you must change the headline directly in your CMS.
- no_winner_found: A winning headline has not been found. This most often occurs because the headline options are too similar to reach 95% statistical confidence that one is meaningfully better than the others.
Summary Report (CSV) fields:
Unique ID assigned to each headline test.
The Chartbeat Site where the test was initiated.
The domain name where the test was initiated.
The Chartbeat page path where the test was initiated.
Time when the test was started.
Time when a winning headline was found. This field will not contain values for tests where no winner was found.
Time when the test was ended, manually or automatically.
Test duration in seconds. This field will not contain values for tests that resulted in 'no winner found' and 'canceled' statuses.
Test duration in minutes.
Final status of the completed test.
The number of headline variants used in the test. The original headline (variant A) counts as one variant.
Indicates the variant ID of the winning headline (A, B, C...).
The increase in Click Through Rate comparing the winning headline variant to the original headline (variant A), expressed as a decimal. This field will not contain a value for tests where no winner was found, or where the original headline was found the winner.
Contains the headline text of the winning headline variant.
The target URL of the headline where the test was initiated.
Lists each headline variant, including both the variant ID and the variant headline text.
Chartbeat section tags associated with the destination page URL.
The email of the Chartbeat user who created the test.
Variant Breakdown Report (CSV) fields:
Unique ID assigned to each headline variant (A, B, C...).
TRUE for winning headlines, FALSE for non-winning headlines, empty for tests where no winner was found.
Headline text for each variant.
Pageviews where the variant was displayed, but not clicked.
Pageviews where the variant was clicked and the user spent less that 15 seconds of engaged time on the subsequent page (destination URL).
Pageviews where the variant was clicked and the user spent more that 15 seconds of engaged time on the subsequent page (destination URL).
The Click Through Rate for the headline, expressed as a percentage.