Social Hub is a centralized dashboard that helps you understand what is resonating with your audiences - not just on your site, but across social media platforms like Facebook, Instagram, TikTok, and YouTube.
- Story performance analytics - See how your content performs across platforms by tracking referred pageviews and engaged time.
- Cross-platform social video insights - Analyze video performance with engagement metrics like views, reactions, comments, and shares.
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Streamlined intelligence - No more jumping between tools. Social Hub brings it all together in one place.
How do I access Social Hub?
- Log in to your Chartbeat account
- Find the “Dashboards” icon on the left hand corner of your screen
- Select Social Hub
The Social Hub dashboard allows you to view Social Referred traffic and Social Video metrics for a site over any time period going back as far as 13 months.
Social Referrer Traffic to your site
This widget provides a breakdown of Engaged Time and Traffic referred from social platforms like Facebook, Instagram, TikTok, and YouTube. Use this to identify which dates saw the highest retention and which platforms are driving the most meaningful audience engagement. You can choose to view this by Pageviews or Engaged Time.
Story performance for social referrer traffic to your site
This detailed view lists individual articles alongside their specific engagement metrics referred from the supported social platforms. It allows you to see which headlines and stories resonate on specific platforms and bring readers to your site, such as Facebook versus LinkedIn, to refine distribution strategies.
Benchmark your social referrer performance against Chartbeat’s network
This line graph compares your site's social referrer performance, based on Pageviews or average engaged time, against publishers in the Chartbeat network over time. It helps you visualize whether your content is outperforming or underperforming relative to other publishers.
For more custom benchmarking against publishers of your size, region, and category, check out Chartbeat’s Benchmarking Performance Suite, which includes Cohorts.
Aggregated Social Video Performance on social platforms
This widget visualizes daily video views or interactions across platforms like Facebook, Instagram, YouTube, and TikTok. Use this to track cross-platform video reach and identify which social channels are driving the highest volume of views for your visual content.
The data provided is publicly available via Tubular’s comprehensive social intelligence dataset.
Video-level Social Video Performance
This table provides a granular look at how specific video posts are performing on a selected platform, showing metrics like all-time views and total reactions, comments and shares. It is ideal for identifying top-performing individual video assets and understanding audience sentiment through social interactions.
Benchmark social video performance against top creators
This competitive intelligence widget tracks the video performance of top publishers in your specific category across different social platforms. It allows you to benchmark your video reach against major competitors.
For customized social video benchmarking data and more, check out Tubular Viewpoint.
Topic Performance
This comprehensive table breaks down engagement metrics, such as referred pageviews, referred engaged time, social video views and social video interactions, by specific metadata topics. Use this to determine which subject matters generate the most traction across different social networks.