Question:
Why is recirculation showing over 100% in Real-time for my page and/or site?
Answer:
Recirculation can reach over 100% for a given page if there are more concurrent visitors on subsequent pages than the total number of concurrents still on the referring article page. For example, if there are 5 concurrents on the original "Article A" page right now, and there are 10 concurrent visitors that moved from "Article A" to another page on the site, recirculation on "Article A" would be 200%.
To explain, recirculation is calculated from the total number of users currently on a subsequent page divided by the total users currently on the origin article page. Typically the number of visitors that navigate to another page is smaller than the number of users who read an article and then exit the site, so seeing a recirculation value over 100% indicates that more visitors moved deeper into the site after reading an initial page.
The same answer also applies to over 100% recirculation site-wide in our Real-time dashboard. If there are more concurrents engaging with subsequent pages on your site than there are total concurrents engaging with their first article page of their site-session, we will display over 100% site-wide recirculation.