For editorial, product, and subscription teams who need to keep tabs on which content is driving conversions today, real-time conversion metrics provide instant signals of reader behavior at the article level and make easier, faster decisions about how to tweak content and strategy to increase conversions.
Choose from multiple content-first attribution models.
Attribution models beyond first and last touch allow you to provide smart stopwalls and gain deeper insights into the reader journey.
Align editorial, product, and business teams around the most valuable actions of the reader journey.
A new dashboard serves as a single source of truth for editorial, business, and technical teams to understand the most valuable audience behaviors for your business.
- Getting Started
- Conversion Dashboard
- Main Metrics
- Visitor Frequency
- Device Type
- Traffic Source
- Real-Time Dashboard and Heads-Up Display
- Conversion API
Getting Started
This product is available as an add-on with a set of free features also available. If you're interested in adding Conversion to your account, fill out this form to learn more.
Conversion features require an additional implementation and are separate from Subscriber Status Tracking.
Conversion Dashboard
The dedicated Conversion Dashboard is the heart of Chartbeat’s new Conversion product.
Top Converting Stories, Topics, Sections, and Authors
Today, your top converting content can be grouped by Story, Topic, Section, or Author. Topic and Author data is limited access and may not be available in your region.
Main Metrics
Date Range
- Select from a “Today so far” view all the way back to the past 13 months of data, depending on your plan and access.
Conversion Type
- Filter the dashboard based on the specific type of User Behavior you want to track.
- Today, three types of events are supported: Subscriptions, Newsletter Signups, and Registrations.
Attribution
- First Touch: The first content page a visitor viewed on your site in the 7 days prior to their conversion is given full credit for driving the conversion. Select this model if your primary interest is in understanding the type of content that initially gets converting visitors to your site.
- Last Touch: The last content page a visitor viewed on your site prior to taking action is given full credit for driving a conversion. Select this model if your primary interest is in understanding the content that ‘closes the deal’, i.e. convinces visitors to convert now.
- Most Engaged Touch: The page a visitor was most engaged with prior to converting is given full credit for driving a conversion, where engaged time is based on active interactions with a piece of content. Select this model if your primary interest is in knowing the content that grabbed the most attention of converting visitors.
- Linear Touch: Credit for driving a conversion is equally distributed among each of the content pages a visitor viewed in the seven days prior to conversion. Select this model if you’d like to understand the types of content a converting visitor views across his entire conversion journey.
- Weighted Linear: Credit for driving a conversion is distributed among each of the content pages a visitor viewed in the seven days prior to conversion, with weights proportional to the amount of time the visitor engaged with each page. Select this model if you’d like to understand the broad set of content a visitor views across his conversion journey, giving more weight to those articles visitors engaged with the most.
- Markov: Credit for driving a conversion is given to content pages based on the difference in the number of visitor conversion journeys through a site that could have been completed if the page did/did not exist. Select this model if you’d like to understand the value-add of one article relative to another under the assumption that different conversion decisions would have been made if an article were not available on your site.
Shown: The number of "shown" events fired for a given event category (e.g. paywall shown, newsletter signup shown).
Trend line: The trend line on the bar graph shows the conversion rate.
Visitor Frequency
Understand the behaviors and preferences of your visitors by how frequently they come to your site with the Visitor Frequency module and audience filters. Chartbeat categorizes your visitors into three groups by how often we see them:
- New visitors are visiting the site for the first time in at least 30 days.
- Returning visitors have been to your site recently, but not with enough frequency to be considered loyal (at least once before in the last 30 days, but not as often as every other day).
- Loyal visitors have been to your site at least eight or more days of the last 16 days. Essentially, these visitors drop by every other day if not every day.
- The fourth Unclassified category makes up the group of visitors that do not store their visit frequency. This includes those who opt out of tracking cookies and those arriving through distribution channels that do not collect this data, like AMP pages and visitors in the Apple News app.
Device Type
Know how your visitors are experiencing your content with the Device filter. See visitor engagement across your mobile, desktop, and tablet audience.
Note: Conversion data is not supported on mobile apps or AMP pages.
Traffic Source
The Traffic Source module breaks out your traffic into five referrer categories: Internal, Social, Links, Direct, and Search. For all open sessions to your site, we're measuring how each visitor was referred to their current page -- what page were they on last before arriving to their current page? For side door visitors who've just clicked to their first page on your site from another platform, these visitors will be categorized as Social, Links, or Search. Visitors who navigate directly to your homepage and section front pages are categorized as Direct, and all visitors, regardless of the platform they were originally referred to your site by, are recategorized as Internal as they click into additional pages of your site using your internal links. Filter on any of these categories to monitor the unique behaviors and pages these visitors engage with.
- Internal - visitors who arrived to their current page via another page on your site.
- Direct - visitors who arrive directly to your landing pages by typing in the URL or using a bookmark.
- Links - visitors who arrive directly via an external link, such as blogs and other news sites that are directing traffic to your platform.
- Search - visitors arriving directly via search engines, such as Google, Bing, or Yahoo.
- Social - visitors arriving directly via social platforms, such as Facebook, Twitter, Pinterest, or Reddit.
Track Conversion Data in the Historical Dashboard
Conversion data is available in the Historical Dashboard as a Last Touch metric, mirroring the data in the Conversion Dashboard when the Last Touch Attribution Method is selected.
Track Conversion Data in Real-Time
Real-Time Conversion Data is available in both the Real-Time Dashboard and the Heads-Up Display as a "Today So Far" metric, tracking Conversions cumulatively throughout the current day. To ensure speed and reliability, Real-Time Conversion Data uses Last Touch attribution.
Conversion API
For product and data teams who want to pull in conversion data to power internal dashboards or paywalls, the Conversion API allows you to fetch the top articles that drove a given event (e.g. subscriptions) for a specific time range. For example, you can ask, "What were my top 10 articles over the last 3 hours that drove subscriptions?". Learn more about the Conversion API.