Real-time conversion data in the Heads-Up Display is a “today-so-far” metric displaying a cumulative count of user behavior throughout the current day.
You can choose to view Subscriptions, Registrations, or Newsletter Signups in the Heads-Up Display by clicking selecting one of the metrics in the Heads-Up Display controls, as shown below:
A conversion is determined to be driven by a specific article if that article was the last one viewed by the converting reader anytime within the last 24 hours and the article was paywalled.