Question:
Why does my Advanced Queries report grouped by Dynamic Title include some rows where the title field is empty?
Answer:
Rows with empty fields under the Dynamic Title column in your Advanced Query csv export represent visitor sessions to your site where our tracking script was not able to collect the page title. The Dynamic Title parameter was designed to enable reporting on unique title variants received for content on your site, such that a story with multiple titles over time will be returned as multiple rows. As a result, for visitor sessions where our tracker was not able to collect the page title at all, these views will also be grouped together in a row with no value for the Dynamic Title field. For this reason, seeing some blank titles in your Advanced Queries data is expected, and we tend to recommend using the Page Path group instead of the Dynamic Title group for most queries where the aim is to export summary traffic data grouped by page.
Viewing empty titles in your reports does not necessarily indicate an issue with your Chartbeat implementation; your report is simply providing the full range of data, and it's possible that some visitors are accessing your page in a way that prevents the title from being accessible by our tracking script. If your query indicates that many of your visitor sessions are missing associated page title data, it may be worth reviewing your Chartbeat tracking configuration, detailed below, with the team responsible for your analytics code.
For some background, our standard website tracking obtains titles automatically from the 'document.title' element on the page. If your team would prefer, you can also choose to utilize our optional title configuration in order to reduce the occurrence of missing titles from visitor sessions. It is important to note that our tracking integrations on other platforms may attain titles from different elements –– you can find more information form our integration docs as well as Virtual Page FAQ, AMP documentation, and our FBIA documentation.